DOUBLE UP
Spring in Milan is always about design. And, as in many previous years, Leolux is present with a beautiful exhibition at the Salone del Mobile, the trade fair at Fiera Rho. This year's theme is 'Double Up', a theme that takes on meaning as soon as you get to the stand. The main news? A high-profile world premiere: the artistic lounge chair Sen, designed by the renowned international studio Yabu Pushelberg.
Hall 24, Stand C23 - Salone del Mobile - 8-13 April 2025
SEN OFFICIALLY UNVEILED AT SALONE DEL MOBILE
Our new Sen lounge chair has of course been on display all day on the Leolux stand in Milan, but on the afternoon of the first day of the fair, George Yabu and Glenn Pushelberg officially unveiled their new creation to the international trade press during a short event on the Leolux stand. The perfect way to officially welcome this high-profile design to the collection.
'SEN' BY YABU PUSHELBERG
The absolute premiere on the Milan stand is the new Sen lounge chair, a design that immediately evokes a feeling. This is no coincidence, as the designers at the Canadian design studio Yabu Pushelberg were inspired by Leolux's dynamic and progressive design history. The chair consists of two inverted U-shaped silhouettes, within which the same shape is repeated four times, each time one step larger. This repetition is reminiscent of ripples on water. A rhythmic movement that brings an aesthetic calm to the design.
‘Double Up’
The theme of the Leolux stand at Salone del Mobile is 'Double Up'. The exhibition space evolves with each individual interpretation, making ‘Double Up' a play on perception through the power of multiplication. As you change perspective, colours follow, changing the mood and setting a new scene. It elevates the experience and presents a fresh, contemporary view of the objects and space around you.
Reuse
The walls around you tell the story of how materials can have multiple lives. They are made of recycled paper and constructed in such a way that the material can be reused after the exhibition. The paper also has an aesthetic value. The crumpled texture of the walls shows the character and fragility of the material.
Latest collection
As well as Sen, the models we launched earlier this year will of course be fully represented in Hall 24. For example, our Modius sofa, the Lodey armchair and the Vynn and Conka dining set. There will also be room for the Foliage rug, Canopy tables and the Bolmin pouf series, as well as other popular models by Studiopepe, Hanne Willmann and many other top international designers.
So are you planning to visit the fair at Fiera Rho during Milan Design Week? Then be sure to include a visit to the Leolux stand on your list of highlights!
Modius
by Hanne Willmann
Lodey
by Gino Carollo
Conka & Vynn
by kaschkasch & Christian Werner
Hall 24, Stand C23 - Salone del Mobile - 8-13 April 2025
Future > Factory > Furniture >
Besides our presentation at Fiera Rho, you can also find Leolux at Masterly | The Dutch in Milano, as part of Future > Factory > Furniture >. This initiative invites colleagues, consumers, designers, and stakeholders to contribute ideas and help build a circular living environment. Definitely check it out on your trip to the city center during Milan Design Week!
Discover more about the programme in Milan at www.futurefactoryfurniture.com.
Location: Palazzo dei Giureconsulti - Piazza del Duomo, Milan
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